From its humble beginnings as an eight-vehicle exhibit in 1897, IAA has evolved to become the world’s largest and most important trade show for mobility, transport and logistics. Held every even-numbered year, IAA welcomes international exhibitors representing the entire spectrum of commercial vehicles, in 13 exhibit halls, outdoor display areas, and vehicles testing lot.
Why Exhibit at IAA?
With each event, IAA continues to grow, solidifying its reputation as a leading showcase for international innovation. IAA 2016 featured 332 world premieres of new approaches and technologies for commercial vehicles.
- About 250,000 visitors
- More than 2,000 exhibitors from 48 countries
- 435 world premieres
- Over 280,000 m2 area
- More than 2,000 journalists
IAA provides the ideal platform for commercial vehicle mobility professionals from around the world to consult with colleagues and experts about the future of their industry—and to make invaluable contacts with prospective customers. Attendees include private visitors and trade visitors from nearly every continent.
Trade visitors represent a broad range of segments across the commercial vehicle sector, including: trucks; light trucks, truck tractors, trailers, vans, buses and coaches, special vehicles, bodies and tanks, vehicle interiors, parts and accessories, and transport logistics.
To explore opportunities at IAA, please contact:
Head of Sales
Hannover Fairs USA, Inc.
+1 (773) 796-4250 x234