A half-day program that dives deeper into industry topics and updates.
Tuesday, October 29, 2019
8:00 a.m. – 12:00 p.m.
American Trucking Associations presents the ATA Symposium at NACV Show, a half-day program that tackles complicated industry topics from cybersecurity disaster prevention to fleet maintenance strategy.
Strategies for Preventing and Managing Cybersecurity Disasters
Vulnerabilities to trucking network security can cause major consequences to trucking efficiencies and the U.S. economy. Cyberattacks can lead to loss of revenue, company and customer data, and asset downtime. The importance of working with industry counterparts and government officials to protect freight operations is a top priority. This session discusses cybersecurity measures to protect your fleet and how to manage a cybersecurity disaster if it does happen.
TMC’s Future Truck Committee
Technological advances in the trucking industry in the last 50 years have been most astonishing. From six-volt electrical systems to electronic stability control, from bias plies to low-rolling resistance tires, and from square box designs to advanced aerodynamics, truck technology has made extraordinary advances in efficiency and productivity. Through the years, ATA’s Technology & Maintenance Council (TMC) has been at the vanguard of thought leadership in defining fleet user requirements regarding future truck technology.
By 2020, TMC’s Future Truck Committee will have developed over 50 position papers and information reports, challenging the industry to produce truck designs that are increasingly efficient and cost-effective. Each year, the Committee challenges its task forces to address genuine future technologies, as opposed to manufacturers’ developments that will be marketed within the next five years.
Accordingly, TMC’s Future Truck Committee offers technical insights on the design and development of commercial vehicles 10-15 years into the future and beyond. Future Truck’s primary objective is to define user expectations for equipment that improves safety, maximizes payload and minimizes cost. In this role, TMC serves as the collective voice of the equipment user.
This session presents projections by the Council’s Study Groups and Committees on the future of trucking technology and business practices. Each group defines recommended practices to assist end-users in the design, specification, maintenance and performance of commercial vehicle equipment. These insights represent the consensus of the Council’s more than 2,500 members on what direction truck technology should take in the coming decades.
Plenty of Miles Left – Strategies for Finding Good Used Equipment
A good used truck or trailer can deliver thousands of miles of service at a significant cost savings over a new model, but buyers must know how to tell the difference between a well-cared for “cream puff” and a worn-down workhorse in need of major repairs: repairs that could cost the new owner big money and damaging downtime. During this session, hear from experts who know what to look for and how to ensure you’re making the best purchase for your fleet. Beyond pricing, this session will explore common pitfalls buyers may encounter, as well as tips for making sure your fleet is making a thoughtful, informed purchase that will continue to pay dividends years down the road.
Making the Case for Active Safety Technology
Although modern heavy-duty trucks are available with an array of increasingly sophisticated active safety features, industry adoption of these technologies is far from universal. Active safety systems such as collision mitigation and lane-departure warnings issue alerts to drivers and in some cases automatically apply the brakes, but these systems come with an added cost that not all truck buyers have been willing to pay.
While take rates for these systems have increased over the years, industry adoption remains somewhat limited, and driver acceptance continues to be a hurdle.
How are fleets of all sizes evaluating active safety systems, and justifying investment in the technology today? And will the latest advances in this technology, including the first wave of active steering capabilities, spur broader industry implementation?